Designed for the launch of the Volkswagen Beetle in India in 2009, the pavilion at Mahalakshmi Racecourse in Mumbai, is an adaptation of a Circus Tent. Inspired by the Rolling Stones’ Rock and Roll Circus, the tent takes after a 70’s pop theme. The furniture is derived from a Classic Modern premise and is done up in pop colours. Conceptualised in collaboration with the artist Ketna Patel, a Beetle has been wrapped by her in her signature Indianized style.

Mumbai, India

The Launch of Beetle